Novaro is a contemporary furniture brand created for people who see furniture as part of how they live, not simply something they buy.
Logo and visual identity, art direction, and UX/UI design for a new premium furniture ecommerce brand.
From first ideas and logo design to the final ecommerce experience, the entire Novaro brand and Magento store were created within two months.
Novaro needed to enter the market with an identity that immediately felt established, distinctive, and premium.
Our task was to create the visual foundation for the brand and translate it into an ecommerce experience where the products could take center stage.
The challenge was finding the right balance. The identity needed enough character to be recognisable, while the online store needed to stay calm, functional, and easy to shop.
From the logo and colour palette to typography, layouts, product presentation, and interface design, every element was developed as part of one connected system.
The goal was to make Novaro look established from day one, with a strong identity and digital presence that could support the brand as the business grows.
Logo design
Visual identity
UX/UI design
Ecommerce design
We approached Novaro as a complete brand experience rather than two separate projects for identity and ecommerce.
The visual direction combines a deep blue palette with clean typography, generous space, and strong product imagery to create a premium but contemporary feel.
Instead of competing with the furniture, the identity creates a distinctive environment around it.
The same principles were carried into the online store, creating consistency from the first brand interaction through product discovery and purchase.
Furniture brands need a strong identity, but the identity should never overpower the collection.
For Novaro, we developed a visual system designed to frame the product.
The deep blue creates recognition and gives the brand a more distinctive presence than the neutral palettes commonly used across premium furniture.
Clean typography and restrained layouts balance that confidence with simplicity.
The result is an identity that feels recognisable without becoming visually loud.
The ecommerce experience was designed around one priority: making it easy to discover and explore the collection.
Large imagery gives products room to make an impression, while clear hierarchy and restrained interface elements keep navigation intuitive.
Product listing and product detail experiences were designed to communicate both aesthetics and practical information clearly, helping customers move naturally from inspiration to consideration.
Rather than treating the website as a catalogue, we designed it as an extension of the Novaro brand.
When customers cannot touch a material, sit on a chair, or experience the proportions of a table in person, visual presentation has to do more work.
That made product imagery, scale, details, specifications, and information hierarchy particularly important.
The interface was designed to give customers enough information to make a considered purchase while keeping the overall experience visual and inspiring.
Created a distinctive visual identity for a new premium furniture brand.
Developed a recognisable colour and typography system designed to work consistently across brand and digital applications.
Translated the identity into a complete ecommerce experience rather than treating branding and website design separately.
Created a product focused UX/UI system that balances visual storytelling with straightforward shopping.
Built a flexible design foundation that can grow with Novaro as its product range and brand evolve.
